Make Valentine's Day Meaningful



Heart disease is the single biggest killer of all Australians. Three times more women die of heart disease than breast cancer and someone will suffer a heart attack every 10 minutes.

It’s one of the nation’s major health concerns, but it can be prevented. Which is why, on Valentine’s Day, the Victor Chang Cardiac Research Institute is urging Australians to put the hearts of their loved ones first.

The Victor Chang Cardiac Research Institute’s Making Valentine’s Day Meaningful campaign is looking beyond the commercialisation of Valentine’s Day, encouraging Australians to protect the hearts of the people they love by starting an important health conversation.

New Victor Chang Cardiac Research Institute Heart Health Check data has revealed 1 in 3 people have one or more modifiable risk factors of heart disease – which include high blood pressure, cholesterol and blood sugar.

“Knowing your numbers can save your life. We are seeing families being torn apart by the loss of a loved-one to heart disease because they don’t think it’ll happen to them. Heart disease sadly claims the life of 1 in 3 Australians prematurely, but we have the power to change that,” says Victor Chang Cardiac Research Institute’s, Dr Inken Martin.

“Women are getting their breasts scanned, men check their prostates, but Australians aren’t seeing heart health screening as a similar priority and the Victor Chang Cardiac Research Institute wants this to change,” added Dr Martin.

The data revealed women were at the heart of the matter. More than 50% of Australians tested who returned high blood pressure and cholesterol results were in fact women. Of the 70,000 participants tested by the Victor Chang Cardiac Research Institute's Heart Health Check Service, over 32% were recommended to follow up with their doctor for further investigation – 60% of whom were women. 

“Heart disease will kill 23 women every day in Australia. Conditions such as high blood pressure and cholesterol are known as silent killers because there are often no obvious signs or symptoms.”

“Left untreated, risk factors lead to permanent damage to your heart and significantly increase your risk of heart attack and stroke. It’s incredibly important to manage these conditions to prevent the onset of heart disease, and the first step is to know if any of your numbers are abnormal,” Dr Martin added.

On February 14, the Victor Chang Cardiac Research Institute will also celebrate its 25th year of life-saving heart research, giving hope to the millions of people who are suffering from heart disease. 

“The Victor Chang Cardiac Research Institute will continue to put the heart of Australia first as we find cures for heart disease. But we urge people to encourage their loved one’s this Valentine’s Day to visit their doctor for a simple heart health check. By doing this today, you can save heartache tomorrow.” 


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